I design and ship the automation systems that remove manual bottlenecks from revenue operations — from Salesforce pipeline workflows to production React applications deployed across global teams.
Replaced a 5–10 minute manual outreach workflow per lead with an end-to-end Make.com automation. The system pulls incoming Salesforce lead data, matches fields — name, program of interest, contact details — against stored templates and resources, populates a personalized email, sends via Outlook, and logs the interaction back to the CRM. Formal IT access proposal submitted for Salesforce API and MS 365 OAuth integration to enable full-team deployment across 7 staff.
215–455 hours per month projected savings across a team of 7
Built and shipped a production web application to replace pen-and-paper event check-ins that caused tracking failures when staff stepped away from the entrance. QR-code self-check-in from any device, real-time sync to a shared master list, walk-in registration, and live attendance dashboards. Now the school's standard tool for all intake events, with formal commendation from Head of Admissions & Enrolment in a company-wide email.
200+ visitor records · Multi-device real-time sync · Company-wide adoption
Customer-facing admissions chatbot for prospective students, built to answer questions about programs, application requirements, campus life, and enrollment logistics in real time. Designed to reduce response latency for common inquiries and free up admissions staff for high-touch conversations. Trained on structured institutional knowledge and deployed as a public-facing web widget.
24/7 prospective student support · Instant answers to common admissions questions
Re-engineered the entire interview and campus visit scheduling workflow from a manual email-based process to a self-service system. Deployed Microsoft Bookings for one-click scheduling, eliminating roughly 10 email exchanges per lead. Built Power Automate pipelines that auto-generate formatted PDF interview feedback reports, send them to interviewers on form submission, and feed structured data into the CRM. Produced a screen-recorded onboarding tutorial distributed globally to all regional agents.
~10 emails eliminated per lead · Global agent deployment · Auto-generated PDF reports
Designed and prototyped an AI-powered voice agent to qualify inbound leads via automated phone calls, replacing a manual process that took 10–30 minutes per connected call. The pathway handles interest confirmation, language detection (routing French-preference leads to a human callback), program qualification, and automatic booking link delivery via SMS — with graceful exit paths for unqualified or uninterested leads.
10–30 min manual call → ~1 min automated qualification · Branching logic with human handoff
Built a self-service invitation generator to replace a manual Canva workflow that required design skills and took 10+ minutes per document. Staff enter visitor details into a WYSIWYG editor with live A4 preview, then export directly to PDF. Supports custom layouts, drag-to-reposition cover photos, and config import/export for reusable templates.
Eliminated Canva dependency · Self-service for non-technical staff · Instant PDF export